What if we tell you that a digital marketing course is not just about learning basic concepts and their real-life/ live application? Sounds weird, right? But most of the course providers generally slap this typical and outdated syllabus to interested students in reality. Ultimately, even if you, as a student, paid high course fees and invested time, you are unable to secure a job in the digital marketing field (that too with a higher package). These institutes and academies promise to give a digital marketing course with placement, but generally, these placements don’t guarantee paid work.
Let’s keep this dark reality aside and educate ourselves about ‘What, as a student, should you look for when you are thinking or planning to admit in the advanced digital marketing course?’
In this blog, we’ll share the updated syllabus and things one should learn while searching for an Advanced digital marketing course in Thane.
(If you are looking for a digital marketing academy that offers an updated syllabus and course in Thane, then contact Digital Mentor Academy)
Index
10 Concepts you should learn in the Digital Marketing Course
- Fundamentals of Digital Marketing
- About Content Creation and Its Framework
- SEO (Types & Strategies to implement)
- Website creation and tracking performance
- Creating engaging blogs and articles
- Video Marketing Concepts
- Social Media Marketing concepts and their application
- Paid Search Advertising and tackling its technicalities
- High-performing email marketing
- Tracking Google Analytics
Let’s learn each one thoroughly:-
Fundamentals of Digital Marketing
As the word suggests, understanding digital marketing concepts is as vital as learning mathematical formulas. Fundamental concepts generally include technical terms, processes, and how to do it theoretically. Although it can be tedious, understanding other upcoming topics is essential.
What concepts you should learn:-
-Digital Marketing & its importance
-Target audience
-Buyer personas
-Achieving Marketing Goals
-Understanding Channels
-Learning to strategize
About Content Creation and Its Framework
Creating content with a framework or direction could lead to a better use of effort and time. It is important to create a timeframe within which your ultimate goal is achieved. Always look in the syllabus of the Advanced digital marketing course for this factor.
What concepts you should learn:-
-Audiences
-Types of content and their templates
-Making content calendars
-Scheduling Calendars
-Setting the tone of the brand
-Task Management
SEO (Types & Strategies to implement)
Search Engine Optimization is all about getting 1st rank on Google. Always check this factor when you search for a digital marketing course, as it’s the ‘de facto’ that determines the overall digital marketing course.
What concepts you should learn:-
-Technical SEO
-On-page & off-page SEO
-Local SEO
-Strategies for ranking website and landing pages
-Optimizing website
Website creation and tracking performance
Website creation is not the main factor in digital marketing, but it is essential as everything depends upon it. Courses may not teach you how to develop or design a website, but the course should include ‘how to optimize one and its analysis.’
What concepts you should learn:-
-Basic Website Creation
-Website Optimization
-Landing Page Optimization
-SEO of Website
Creating engaging blogs and articles
Writing a blog is challenging. It also requires a format and strategy for writing and how it should be uploaded and republished. If content is the king, then how it should be circulated and presented is the kingmaker. Courses generally include blog writing and SEO, but look if they include promotion/publication of content.
What concepts you should learn:-
-Blog and Article Writing (Format & AI-free methods)
-Research
-Basic SEO optimization
-Keywords and how to include them
-Presentation & readability
Video Marketing Concepts
Videos never fail to go viral, beat algorithms, and make a powerful impact on the target audience. Making videos is another topic of discussion, but as a digital marketer, marketing them and getting ROI is the main focus.
What concepts you should learn:-
-Building Brand With Video Marketing
-How to get leads and increase conversion rates through video ads
-Distribution Strategy
-Community Management
Social Media Marketing concepts and their application
Everyone knows social media platforms, influencers, and how to publish posts, but creating and marketing campaigns requires a skill as a digital marketer. To give you a gist, Digital Mentor Academy is a Guru in this field! If you want to admit in our digital marketing courses in Thane, then do contact us!
What concepts you should learn:-
-Creating social media campaigns
-Making/scheduling post calendars
-Ideation for ad campaigns
-Posting & Tracking Analytics
Paid Search Advertising and tackling its technicalities
Organic is one of many ways to get traction; to stand out from the crowd, showcasing USPs is a must. And a Paid Ad can directly do that for you! Just like traditional ads, digital ads also need funds, but there is a catch! It costs much less compared to the earlier one and helps to establish brand awareness through the digital platform! Your selected digital marketing course should include this topic in the syllabus.
What concepts you should learn:-
-Keyword Targeting
-Audience Selection
-Copy Writing
-Campaign Management and optimization
High-performing email marketing
Considered an outdated marketing technique but has hidden potential to gather user information and data.
Cold emails are generally considered a time waste, but as per the focused audience, they can do miracles. Learn email marketing through Digital Mentor Academy by getting admission in a Digital Marketing Course in Thane.
What concepts you should learn:-
-Creating email campaigns
-Newsletter Subscription
-Maintaining Email Listings
Tracking Google Analytics
Learning Google Analytics is most essential in digital marketing course where you see results and make future strategy according to it.
What concepts you should learn:-
-Web data analytics tools
-Analysing data
-Strategizing future plans according to data
Conclusion:
Ultimately, the decision of which specialization to pursue and focus on is yours. However, when searching for a digital marketing course, it is imperative to ensure that all of these topics are covered. This will help you to gain a complete understanding of the sector and equip you with the necessary skills to excel in the industry.
